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Operations for Gulf organizations that have outgrown how they decide and ship.

For founders past Series A and the leaders of product and engineering organizations. I build the operating model under the work: who decides what, and how a decision gets shipped and measured.

Book a thirty-minute conversation

Video or phone. If someone pointed you here, say who when you book. Or write first: nomi@seefconsulting.com

Mentor, Abu Dhabi SME HubAdvisor, PolyUno Ventures

Most companies that stall as they scale aren't short on talent or money. They're short on any way to make a big decision that doesn't run through one person's gut.

Argued at TechCrunch Disrupt 2026, DisruptHR DC, Brooklyn Tech Expo and on Master Leadership. The talks

How an engagement runs.

Three structures, scoped on the call. Most clients start with the diagnostic and decide from its findings what comes next.

  1. Execution Diagnostic

    Two to four weeks. Where most engagements start.

    • A written diagnostic, twelve to twenty pages
    • A decision matrix with the cost and timing of each call
    • A one-page summary for the board
    • A 60-day fix plan with named owners
    How the diagnostic runs

  2. Embedded Partnership

    Three months

    • The operating system installed and running on your team
    • Your permanent operations leader hired, with the handoff planned from day one
    How the partnership runs

  3. Advisory Retainer

    Quarterly terms, every two weeks

    • A standing seat in the calls in front of you, hires and restructures included
    • Written memos and a decision log between conversations
    How the retainer runs
Portrait of Nomi Khedawala, founder of Seef Consulting.

Nomi Khedawala

I built the operating work inside Reddit, Tinder, Twitter, Snowflake and Strava as they scaled. Now I build it for organizations in the UAE and Qatar, working directly with founders and their leadership teams.

The record, with numbers

Start with a conversation.

Thirty minutes by video or phone. By the end of it you will know whether a longer working session is worth your time.

See open times