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No. I  —  Intro
Memo  01 / 07

Silicon Valley product operations for Gulf consumer tech.

An advisory practice from operators who shipped at Reddit, Tinder, Twitter, Snowflake, and Strava. We work with Series A through C consumer-tech founders across the Gulf.

Built  product  ops  at

  • Reddit
  • Tinder
  • Twitter
  • Snowflake
  • Strava
Portrait of Nomi Khedawala, founder of Seef Consulting.

Portrait  /  public/images/nomi-800.jpg

No. II  —  Founder Memo  02 / 07

Nomi Khedawala

Founder  ·  Product operations advisor

Twelve years of program operations at consumer scale: Reddit, Tinder, Twitter, Snowflake, Strava. The practice is based in San Francisco and works with Gulf founders building consumer products at Series A through C.

Operator stints  /  2019 — Present

  • Reddit Lead Program Manager, AI & Search 2024 — Present
  • Tinder Manager, Technical Program Management 2023 — 2024
  • Strava Senior Technical Program Manager II 2022
  • Snowflake Senior Technical Program Manager II 2021 — 2022
  • Twitter Global Program Manager 2019 — 2021
No. III  —  Engagement Memo  03 / 07

Three ways to engage.

Three structures: diagnostic, partnership, advisory. No retail menu and no public price list. We scope each engagement on the call against the founder's scope, stage, and operating context.

Execution Diagnostic

A short, focused engagement to expose where ops is leaking velocity.

Two to four weeks embedded with product/ops leadership. We surface the operational debts that quietly compound — process, data, decision routing, ownership — and write them up.

Best for

Founders who suspect the org is slower than it should be.

Output

A written brief and a 60-day fix plan.

→  Open intro

Embedded Partnership

Multi-quarter operating partnership alongside founder or CPO.

A sustained engagement where we run product ops next to your team, install the operating cadence, and stay until the operating system is durable without us.

Best for

Series A–C teams scaling past 20 product/eng people.

Output

A working operating system the team owns and can extend.

→  Open intro

Advisory Retainer

Monthly senior-advisor cadence inside the founder's biggest decisions.

A standing seat for the operator-level conversations: hires, restructures, market moves, the calls that don't fit a memo.

Best for

Founders who want a senior operator in the room, not on a deck.

Output

A thinking partner inside the decisions that shape the next quarter.

→  Open intro

No. IV  —  Regard

“One of the best Program Managers I know.”

Mike Manoske, PCC  ·  Executive Coach

No. V  —  Forthcoming

The unaudited assumption.

A working theory on the operational debts consumer-tech founders inherit, and the diagnostics that surface them. Forthcoming, 2027.

No. VI  —  Engage Memo 06 / 07

Two ways to start.

Both paths land on the same desk. Pick whichever fits your week: a thirty-minute intro call, or nine questions you can answer between meetings.

Book an intro call.

Thirty minutes, on the calendar. We talk shape, stage, and standing. Fit and investment get discussed on the call.

Operator-grade, not retail. No pricing pages, no plans grid. The calendar shows you what's open at cal.seefconsulting.com.

Format
Thirty minutes  ·  Video or phone
Where
cal.seefconsulting.com
→ Open the calendar

Send nine questions.

Nine questions, about three minutes. We discuss fit and investment on the call.

01 Name02 Email03 Company
04 Role05 Stage06 Region
07 Trigger08 Team size09 Timeline

Budget is not on the form. We scope it on the call against scope, stage, and standing.

I consent to Seef Consulting holding this submission for the purpose of evaluating fit. Privacy notice available on request.

→ Send the nine
No. VII  —  Provenance Memo 07 / 07

Affiliations & forthcoming.

Introductions in the Gulf are earned through standing. The standing on record is below.

Affiliation Role When  /  Where
  • Abu Dhabi SME Hub Mentor 2024 — Present · Abu Dhabi
  • Neurobay Ventures Advisor 2025 — Present · UAE
  • PolyUno Ventures Advisor 2025 — Present · UAE
  • Brooklyn Tech Expo Keynote February 2026 · New York
  • Certified ScrumMaster Credential Scrum Alliance
  • The Unaudited Assumption Book — Forthcoming 2027 Launch

For warm introductions through the Hub or Neurobay  →