i.
Diagnostic
Two to four weeks embedded close to product and ops leadership. The output is a written brief on where velocity is leaking, where ownership is unclear, and what the operating model is missing. A sixty-day fix plan ships with it.
About — Memorandum Page 01 / 01
No. 1
An operator's practice.
Twelve years of Silicon Valley program operations across Reddit, Tinder, Twitter, Snowflake, and Strava. Now serving Series A through C consumer-tech founders across the Gulf.
No. II — Founder Memo 02 / 07
Portrait / public/images/nomi-800.jpg
No. 2
The path here ran through five operator desks before it found the Gulf. Reddit during the moderation reset. Tinder when growth was outpacing the operating model. Twitter through three CEOs. Snowflake before the IPO bell. Strava in the long climb to mainstream. Each stint left a different residue, and a sharper sense of what product ops can and can't fix from inside.
In 2024 the practice moved East. The Gulf has the founders, the capital, and the appetite, with a quiet gap on the operating side. Most consumer-tech teams here are running ahead of their operating bench. Most senior program ops talent is still concentrated in San Francisco. Seef Consulting is the bridge: a single operator with twelve years of consumer-scale rep, embedded close enough to ship and distant enough to see clearly.
The practice exists for founders who suspect their operating model is the bottleneck, who want a senior pair of eyes inside the team rather than a deck across a table. Three engagement structures, scoped on a call. No retail menu and no public price.
No. III — Provenance Memo 03 / 07
Operator stints.
Operator stints / 2019 — Present
Company Role Dates / Geography
- Reddit Lead Program Manager, AI & Search 2024 — Present · San Francisco
- Tinder Manager, Technical Program Management 2023 — 2024 · Palo Alto
- Strava Senior Technical Program Manager II 2022 · San Francisco
- Snowflake Senior Technical Program Manager II 2021 — 2022 · San Mateo
- Twitter Global Program Manager 2019 — 2021 · San Francisco
No. IV — Standing Memo 04 / 07
No. 4
Affiliations & forthcoming.
Affiliation Role When / Where
- Abu Dhabi SME Hub Mentor 2024 — Present · Abu Dhabi
- Neurobay Ventures Advisor 2025 — Present · UAE
- PolyUno Ventures Advisor 2025 — Present · UAE
- Brooklyn Tech Expo Keynote February 2026 · New York
- Certified ScrumMaster Credential Scrum Alliance
- The Unaudited Assumption Book — Forthcoming 2027 Launch
No. V — Method Memo 05 / 07
No. 5
How I work.
Three modes, calibrated to where the operator is in the lift. Most engagements move through them in order: diagnose first, embed second, advise on the calls that don't fit a memo.
ii.
Embed
A multi-quarter operating partnership where I run product ops next to your team, install the cadence, and stay until the operating system is durable enough to keep going without me.
iii.
Coach
A monthly senior-advisor cadence inside the founder's biggest decisions: hires, restructures, market moves, the calls that don't fit a memo. A standing seat in the operator-level conversations.
No. VI — Regard
“One of the best Program Managers I know.”
Mike Manoske, PCC · Executive Coach