Nomi Khedawala.
Ten years at Tinder, Strava, Snowflake and Twitter as they scaled. Building in the UAE and Qatar.
The path here ran through four operator desks. At Twitter I set up program management for a legal operations team spread across three countries. At Snowflake I restarted a federal program that had stalled. At Strava I built the planning and the operating analytics the executives ran on. At Tinder I built the company's first product development lifecycle. Each one left a different residue, and a sharper sense of what product operations can and can't fix from inside.
I've mentored founders through the Abu Dhabi SME Hub, built investor relationships across the region, and started Seef Consulting for Series A to C consumer-tech founders in the GCC. I take engagements in the UAE and Qatar, working directly with founders and their leadership teams.
The work is the operating model under a product and engineering organization: decision rights, planning cadence, the product lifecycle from idea to shipped and measured, and the governance that keeps a portfolio of programs accountable without slowing it down. In a scale-up that function is product operations. In a larger organization it's the PMO. Either way it has to be built for the market you're in. It exists for founders past Series A, or bootstrapped past $5M ARR, and for product and engineering leaders in larger organizations, when the way work gets decided and shipped hasn't kept up with your headcount.
Scaled teams at.
- Reddit Program management for Gen AI and Search
- Tinder The company's first product development lifecycle
- Strava Planning and operating analytics for the executive team
- Snowflake A stalled federal program, restarted
- Twitter Program management for Legal Operations, from zero
Selected results.
What the operating work produced, across those desks.
- 20 to 5 priorities At Tinder I built the company's first product development lifecycle: a three-day workshop with 30 leaders, the priority list cut from 20 to 5, and about 300 people trained to run it themselves.
- Rollbacks −80% Once the lifecycle was running, feature rollbacks fell 80% and team pulse scores rose 60%.
- $180M+ pipeline Revived Snowflake's stalled FedRAMP High program: engineering commitments up 30%, time to market down 25%.
- 100+ people · 6 functions Led Reddit's Age Assurance program, 100+ people across six functions, and shipped age verification in the UK and EU on fixed regulatory deadlines.
- Reddit Answers Program lead for Reddit's Gen AI product, Reddit Answers, and Reddit Search.
- 130+ people · 3 countries Founded Twitter's Legal Operations program management function and ran a Scrumban framework across 130+ people in three countries.
Talks.
The recurring subject is decision quality: when founder intuition stops scaling, and what a team should actually scale once AI is in the room.
- TechCrunch Disrupt 2026Speaker“What Are You Actually Scaling?”October 2026 · San Francisco
- DisruptHR DCSpeakerFounder intuition has an expiration dateMay 2026 · Washington, DC
- Brooklyn Tech ExpoKeynote“Product Operations as the Operating System for Scalable Growth”February 2026 · New York
- Master LeadershipPodcast guestChasing quality over perfectionism ListenJanuary 2026
Affiliations.
- Abu Dhabi SME Hub Mentor Abu Dhabi
- PolyUno Ventures Advisor UAE
- Kellogg Executive Education Product Management Northwestern University
No. VI — Regard
“One of the best Program Managers I know.”
Three ways to engage, scoped on a call. No retail menu and no public price. The three structures
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